This proof of concept of Intel Digital Signage is designed to let retail customers touch its holographic screen to virtually tour a store, shop for products, learn about sales, read customer reviews, submit their own reviews, and share feedback with family and friends through integration with social networks and cell phones.
Retail outlets could use the digital sign to show realistic maps of each aisle of the store, and then display coupons or sales promotions next to images of different products.
But the sign offers more than just one-way communications. Using built-in cameras and image analysis, the display could determine a consumer’s gender, approximate age, the clothes he or she is wearing, the time of day, and other factors to tailor ads and other content specifically to that consumer. By figuring out a person’s size, it could show ads only for clothes that would fit.
Of course, advertisers could also use the digital signage to get immediate feedback on how consumers respond to their ads. Addressing potential privacy concerns, Intel said that its system would anonymously send data on consumers to advertisers.
So what if you could actually have a conversation with a virtual agent on the digital screen, who can answer all your shopping related questions?
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