Pricing is somewhat complicated with Intercom.
In addition to Intercom’s core products, there are a handful of optional add-ons. Each of which comes at its own price point. Intercom’s add-ons include:
Their ‘core products’ are Outbound Messaging and Team Inbox.
Although these are technically a-la-carte products, they are very complementary, and you’ll almost always need multiple Intercom products to achieve your business goals.
- Custom chatbots
- Product tours
- Answer bots
- Help center articles
To get access to all of Intercom’s essential features, or to at least consider Intercom as one of the best live chat or best web chat apps, you’re going to spend at least $1,000 per month or more, just to get started.
Let’s use their pricing tables to get a better idea of what Intercom would cost for 12 user seats and 15K people reached on the Scale plan.
Intercom’s Scale plan with 12 seats and 15K contacts, MIGHT look like this for 1 month: $999 + $198 (2 additional seats) + $650 (15K total contacts) + YES, there’s another plus sign, because now we need to consider add-on features.
In addition to the nearly two-thousand dollars per month, now you need to purchase the tools you probably wanted in the first place.
Of the four add-ons you can choose from, most companies are going to want three of them: Advanced lead generation, Advanced customer engagement, and Advanced support automation.
And just like that, we’ve tacked on another $1,247 per month. But wait, there’s more.
If you hover your mouse over the “How we calculate price” text on Intercom’s pricing page, you’ll see that there are additional fees. And for the Advanced lead generation add-on, that price only covers 5 seats, so we have more expenses.
Since we’re calculating for 12 seats, and each additional seat is $99. Add another $700.
Now, we still need to add Advanced customer engagement and Advanced support automation add-ons. Here’s how Intercom calculates pricing for the add-ons to these...add-ons.
We had 15K contacts (if you can remember that far back). Add another $1,125 per month.
As for the final add-on service, Advanced support automation (which we may need just to calculate the total here…) was $249 per month, but that’s only for 5 user seats.
Each additional seat is another $49 per month, and we need to cover 7 more seats (12 in total), so we just added yet another $343 per month.
Ready to add it all up? Here we go…
For 12 user seats and 5K contacts (which I remind you is a very small number of contacts), with the ability to generate leads, provide support, and engage customers the grand total is:
$999 + $198 (2 additional seats) + $650 (15K total contacts) + $1,247 (three “add-ons”) + $700 + $1,125 + $343 = $5,262 per month, or $63,144 per year...I think.
As you can see, unless you really do your homework, you could end up paying tenfold what you originally had imagined paying for Intercom.