Cross-Cultural Study of Expressive Avatars
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Avatars play an important role in international online communities. While certain simple
expressions, such as facial emotional expressions are cultural independent, more complex expressions might not be. Therefore we conducted a cross-cultural study to investigate the influence of the users’ cultural background (Japanese or Dutch) on their perception of avatar’s expressions in terms of perceived arousal and valence. A significant gender difference was found for valence. Women and in particular Japanese women rated the expressions more positive.
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