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A platform for managing campaigns over Social Media
Today the proliferation of social activity over the web in conjunction with the ever increasing number of connected devices is drastically changing the way we do things in our everyday lives. Instead of picking up the phone to call a friend, turn on our TV set to watch breaking news, tune to our favorite station to listen the latest hit or even open our pc to send an email all the more we opt to turn to social media platforms for such activities. The wide variety of connected devices has significantly contributed tothis direction, since anyone nowadays has access to a device which (one way or another) is connected to the internet. Activities such as writing to our friends wall or instant messaging them (instead of calling), going to an online micro-blogging or message exchange platform to catch up with breaking news or what is trending
(instead of a newspaper’s website), visiting a music or video platform to catch up with
the latest hit of our favorite artist (instead of a tv channel) constitute today emerging patterns of social behavior when it comes to communicating, collaborating and even entertaining ourselves.
| Download Paper | |
| Full Title | A platform for managing campaigns over Social Media |
| Year | 2011 |
| Language | English |
| Keywords | Federated social web, semantic web, social platforms, social agents |
| Synonym | Intelligent User Interface |
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