The Marketing Review

Summary: The Marketing Review covers a range of topics relating to marketing theory and applications.

The Marketing Review (TMR), is designed to bridge the middle ground between the more esoteric, theorising of academic researchers and the anecdotal approach of journalists. It aims to emulate the model set by the Harvard Business Review and Marketing Management in publishing editorially reviewed material of importance and interest to practitioners, teachers and students.

TMR provides a definitive treatment of specific topics by leading authorities on the subject and follows a “thematic” approach with each issue containing contributions covering the following areas:
<ul>
<li>Theory - new and authoritative overviews of key topics summarising central concepts and ideas, cardinal principles and important trends and developments, e.g. buyer behaviour, innovation and new product development, relationship marketing.</li>
<li>Practice - description and analysis of the application of marketing theory to the solution of practical problems supported by critical analyses, e.g. environmental analysis, strategic marketing planning.</li>
<li>Hot topics - definitive examination of topical issues which have attracted particular attention from academics and practitioners e.g. core competences, globalisation, marketing metrics.</li>
<li>Research methods - review and discussion of techniques and methods available for the design and execution of research projects, e.g. questionnaire design, grounded theory, critical incident analysis.</li>
<li>Data analysis - identification and consideration of approaches and procedures which may be used in analysing data and drawing appropriate conclusions from it, e.g. cross tabulation, cluster analysis, regression.</li>
<li>Skills and professional development - discussions and advice on matters involved in improving personal performance, e.g. effective communication, making presentations, getting published, writing a research proposal.</li>
</ul>

Publisher	Westburn Publishers Ltd
More information	http://www.westburnpublishers.com/journals/th...
Keywords	buyer behaviour, innovation, new product development, relationship marketing, environmental analysis, strategic marketing planning, core competences, globalisation, marketing metrics, research methods, data analysis, cross tabulation, cluster analysis, regression, effective communication