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Marketing Science
Summary: Marketing Science focuses on articles that answer important research questions in marketing.
Marketing Science focuses on articles that answer important research questions in marketing. Researchers employ a rigorous mathematical modeling approach aimed at improving the actions of marketing decision makers, offering a deeper understanding of marketing phenomena. Marketing Science articles report significant findings and methodological advances related to many marketing topics, including pricing, new products, channels, promotions, salesforce management, buyer behavior, product lines, forecasting, advertising, competitive strategy, services marketing, targetability, and segmentation.
| Publisher | Institute for Operations Research and the Management Sciences (INFORMS) |
| More information | http://mktsci.journal.informs.org/ |
| Keywords | marketing science, pricing, new products, channels, promotions, salesforce management, buyer behavior, product lines, forecasting, advertising, competitive strategy, services marketing, targetability, segmentation |
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