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Marketing Intelligence & Planning
Summary: Marketing Intelligence & Planning focuses on relationship between the planning and implementation stages.
Marketing Intelligence & Planning aims to provide a vehicle that will help marketing managers put research and plans into action. Users of research need to communicate with those who undertake research about their problems. The journal intends to publish articles on how information gathered by researchers has been processed and translated into action plans. By analysing the relationship between the planning and implementation stages, the journal offers practical advantages to marketers aiming to sharpen their skills and give new impetus to marketing campaigns. Both academics and practitioners will gain from the wide perspectives on all stages of the marketing process.
| Publisher | Emerald Group Publishing Limited |
| More information | http://info.emeraldinsight.com/products/journ... |
| Keywords | marketing intelligence, planning, implementation stages, processing information, marketing campaign, marketing process, technological forecasting, understanding buyer behaviour |
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