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Journal of Research in Interactive Marketing
Summary: Journal of Research in Interactive Marketing covers interactive multi-channel marketing management.
Formerly published as Direct Marketing: An International Journal, the mission of the Journal of Research in Interactive Marketing is to address substantive issues in interactive, relationship, electronic, direct and multi-channel marketing and marketing management. With its origins in the discipline and practice of direct marketing, the journal aims to publish progressive, innovative and rigorous scholarly research for marketing academics and practitioners.
Authors are encouraged to submit manuscripts which reflect cutting-edge thinking in interactive marketing as well as means by which organizations of all types (for-profit, non-profit, public sector, government, etc.) can employ and improve the efficiency and effectiveness of interactive marketing strategies and tactics. Submissions focusing on both conceptual developments and empirical advances are encouraged with the emphasis on demonstrating compelling contributions to theory and practice. The Impact of the research to business, policy and society should be explicit.
| Publisher | Emerald Group Publishing Limited |
| More information | http://info.emeraldinsight.com/products/journ... |
| Keywords | interactive marketing, marketing management, interactive marketing environment, interactive/multi-channel marketing activities, customer relationships through interactive marketing channels |
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