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Journal of Interactive Marketing
Summary: Journal of Interactive Marketing focuses electronic, interactive, and direct marketing environments.
Journal of Interactive Marketing should serve as a thought leader and catalyst for shaping ideas and issues associated with electronic, interactive, and direct marketing environments. Interactive marketing is a process for creating and managing customer value to build long-term relationships with the right customers and maximize shareholder value. We would like to continually improve the quality of papers published and raise the awareness and visibility of the journal. We plan to continue publishing high-quality, leading-edge, original ideas, methodologies theories and applications on any aspect of interactive marketing. The papers should address managerially important problems and have the potential to impact managerial thinking and practice in this area. We invite all those who do research in interactive marketing to submit their best work to Journal of Interactive Marketing.
| Publisher | Elsevier |
| More information | http://www.elsevier.com/wps/find/journaldescr... |
| Keywords | interactive marketing, social networking, mobile marketing, search engines, viral marketing, user-generated communication, e-business strategy, direct response marketing, b2b direct marketing, direct mail, online advertising, online branding, blogging, podcasting, online customer satisfaction, online browsing, buying behavior, shop bots, agents, online pricing, online auctions, mobile business, call center management |
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