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Journal of Direct, Data and Digital Marketing Practice
Summary: Journal of Direct, Data and Digital Marketing Practice covers marketing concepts, strategies and applications.
The Journal of Direct, Data and Digital Marketing Practice is an indispensable resource for senior marketing managers seeking awareness of new marketing concepts, strategies and applications from around the world.
The Journal covers the whole range of direct marketing through traditional channels such as direct mail, mail order, direct response advertising, telemarketing. It explores the centrality of data in today’s marketing strategies, through the use of databases, data marts, data warehouses, data mining and deals with the new digital marketing channels, the world-wide web, email, SMS, WAP and iTV.
| Publisher | Palgrave Macmillan |
| More information | http://www.palgrave-journals.com/dddmp/index.... |
| Keywords | new marketing concepts, marketing strategies, marketing applications, customer service management, customer relationship management, e-commerce management, media communication, digital marketing channels |
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