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Journal of Database Marketing & Customer Strategy Management
Summary: Journal of Database Marketing & Customer Strategy Management covers the broad range of customer management.
This is the definitive international quarterly for consumer-focused marketers. It provides essential reading for those who need to keep in touch with the ever-evolving facets of Customer Relationship Management. Published quarterly, the Journal of Database Marketing & Customer Strategy Management tackles the twin themes of customer management, including multichannel marketing, customer loyalty and experience, call-centre operations, e-business and account management; and marketing strategy, with analysis of results-based CRM, data sourcing, warehousing, lifestyle and psychographic data, database building and software and hardware selection.
| Publisher | Palgrave Macmillan |
| More information | http://www.palgrave-journals.com/dbm/index.ht... |
| Keywords | customer relationship management, database marketing, customer strategy management, call-centre operations, e-business, account management, marketing strategy, data sourcing, warehousing, psychographic data, database building, customer value, e-data, data mining, competitor strategy, research-based customer relationship management, direct marketing, customer loyalty, multi-channel marketing, media neutral planning, managing customers |
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