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Journal of Customer Behaviour
Summary: Journal of Customer Behaviour focuses on consumer behaviour and organisational buyer behaviour.
The Journal of Customer Behaviour (JCB) is a double-blind peer-reviewed periodical. Founded in 2001, JCB is designed to bridge the perceived gap between consumer behaviour and organisational buyer behaviour. It is concerned equally with individual, household and organisational buyer behaviour and is particularly interested in theories, concepts and insights from core social sciences as well as disciplinary subjects.
JCB’s aim is to achieve a reputation for new, interesting and rigorous scholarship. The journal covers such topical issues as:
<ul>
<li>Co-branding</li>
<li>Purchasing on the Internet</li>
<li>Negative aspects of customer relationships</li>
<li>Reciprocity of marketing and retro-marketing</li>
</ul>
and welcomes contributions from theoreticians and practitioners in the following areas:
<ul>
<li>Customer loyalty, customer relationship management, interaction and networks, relationship marketing</li>
<li>Issues involved in the creation and maintenance of efficient and effective supply chains; logistics; outsourcing; procurement; retailing</li>
<li>Customer behaviour</li>
<li>Marketing intelligence</li>
<li>Case studies</li>
<li>Meta marketing</li>
</ul>
| Publisher | Westburn Publishers Ltd |
| More information | http://www.westburnpublishers.com/journals/jo... |
| Keywords | co-branding, electronic commerce, customer relationships, marketing and retro-marketing, customer loyalty, customer relationship management, interaction and networks, relationship marketing, customer behaviour, consumer behaviour, marketing intelligence, meta marketing |
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