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Journal of Consumer Research
Summary: Journal of Consumer Research describes and explains consumer behavior.
Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (e.g., brand choice) to more macro-level issues (e.g., the development of materialistic values).
| Publisher | University Of Chicago Press |
| More information | http://www.journals.uchicago.edu/toc/jcr/curr... |
| Keywords | consumer behavior, psychology, marketing, sociology, economics, anthropology |
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