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Journal of Brand Management
Summary: Journal of Brand Management covers a range of topics relating to brand strategy and management.
Journal of Brand Management is the leading authoritative journal on brand strategy, and draws together cutting-edge analysis and latest thinking from leading figures at the world’s foremost companies, consultancies and academic institutions. The journal publishes original, forward-looking papers which rigorously consider:
<ul>
<li>how the world’s leading companies are managing their brands</li>
<li>the latest thinking, techniques and initiatives used by agencies and consultants</li>
<li>current case studies which explore leading organisations’ practical experiences, the problems faced and the lessons learned</li>
<li>models and theories effectively used in brand management practice</li>
<li>applied research from leading business schools, research institutes and universities</li>
</ul>
| Publisher | Palgrave Macmillan |
| More information | http://www.palgrave-journals.com/bm/index.htm... |
| Keywords | brand management theory, brand management practice, brand strategy, management techniques, business development, corporate communications, strategic planning |
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