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ACM Multimedia 2010 is the worldwide premier multimedia conference and a key event to display scientific achievements and innovative industrial products. The Conference offers to scientists and practitioners in the area of Multimedia plenary scientific and technical sessions, tutorials, panels and discussion meetings on relevant and challenging questions for the next years horizon of multimedia. The Interactive Art program ACM Multimedia 2010 provides the opportunity of interaction between artists and computer scientists and investigation on the application of multimedia technologies to art and cultural heritage.