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The First International IEEE Conference in Serious Games and Virtual Worlds brings together researchers from a range of disciplines to formulate a new cross-disciplinary community in the emerging field of serious games and virtual worlds. Keynote speakers include: Professors Steve Benford (UK), Alan Chalmers (UK) and Adrian Cheok (Japan). The conference is chaired by Dr Sara de Freitas (UK), Professor Edward Castronova (US) and Dr Kurt Squire (US). Participants are welcomed from the research, teaching, policy development and industrial communities. The event is sponsored by IEEE, Becta and ALT. The event is be streamed onto the web and into Second Life for those who can’t make it to the UK. The proceedings are be published by IEEE.