I did a search on Bruce Wilcox for the past week, and found several entries in the last 24 hours that appear to be fake stories on real sites. If you click on them you get an intercepting webpage wanting you to click on it (either ad for game or a claim your computer is infected and click here to fix). These sites include a radio station, a boy scout troop, a site offering you chatscript script fragments, a rental company, a cafe, etc.
How weird is that? The web is beginning to fall apart. Should I feel flattered?